Purpose Branding

One of the major brand initiatives I supported at Sysco was “Sysco’s Purpose,” a company-wide branding campaign centered around the message: “Connecting the World to Share Food and Care for One Another.” The campaign featured a vibrant visual identity built around colorful illustrated food imagery and bright rainbow-inspired branding designed to feel inclusive, energetic, and community-focused.

My role involved executing and adapting creative assets across multiple digital and internal channels while maintaining consistency with the established brand standards. I was responsible for creating and resizing assets for social media, digital banners, presentations, and internal communications, ensuring the visual identity translated effectively across different formats and audiences.

The project required close attention to detail, strong understanding of brand consistency, and the ability to work efficiently within an established visual system while supporting a large-scale corporate initiative with broad visibility across the organization.