Michelin Video

Internal Audience (Sales Enablement)
Conceptualized and produced a sales enablement video showcasing Sysco's culinary consulting capabilities through the lens of a Michelin-focused customer event. Combined event footage, chef insights, and customer-centric messaging to help sales teams communicate the value of Sysco's culinary resources and expertise during customer conversations.

External Audience (Customer Marketing)
Created an event hype video capturing the energy and prestige of a Michelin-focused culinary experience, then extended the campaign through chef-led educational content that integrated event footage into a cohesive customer-facing narrative. The series was designed to increase awareness of Sysco's culinary consulting services while reinforcing Sysco's industry expertise and customer value proposition.