Brand Identity

Cobre is a restaurant branding project for a modern Hispanic dining experience. The project includes brand strategy, logo development, typography, color palette, environmental direction, menu design, and social media concepts. The goal was to create a warm, moody, and refined brand world rooted in copper tones, fire, and culinary texture, balancing authenticity with a modern, elevated aesthetic.

The system was extended across multiple touchpoints including food photography direction, digital campaigns, promotional content, and social media storytelling. Each application was designed to feel consistent yet flexible, using ingredient-driven visuals, atmospheric lighting, and tactile textures to reinforce the brand’s identity across both print and digital environments.