Annual Calendar Concept & Creative Direction

Developed the creative concept and visual direction for the 2027 Sysco Annual Calendar, a large-scale branded publication distributed to thousands of restaurant customers and employees nationwide. Created seasonal themes, content frameworks, and design concepts that guided recipe development, food photography, and final production by external agency partners. Collaborated with cross-functional stakeholders to ensure alignment with Sysco's brand strategy while delivering an engaging year-long customer touchpoint.